Current Trends and Future Research Directions of Eco-Friendly Steps of Hotel Industry
DOI:
https://doi.org/10.59072/rper.vi71.695Keywords:
Hotel Industry, Eco-Friendly Steps, Consumer Behaviour, Marketing StrategiesAbstract
Scholars have postulated that the hotel industry's Eco-Friendly Steps will result in a shift in how the hotel company operates. To build a more resilient and sustainable hospitality sector that balances social, economic, and environmental factors for the benefit of both the present and future genera- tions, eco-friendly measures in the hotel industry are being investigated. Subsequently, we present a conceptual framework approach for the creation of Eco-Friendly Steps for Hotel sector experiences, the identification of research needs, and the proposal of agenda items that have the potential to benefit competitors in the hotel sector significantly. Finally, researcher grouped future research goals into three main categories: staging experiences in the Eco-Friendly Steps of the Hotel Industry, analyzing possible changes in the behavior of consumers, and marketing and operations strategies in the Eco-Friendly Steps of the Hotel Industry. To maintain long-term sustainability and competitiveness, hotel management may better meet customer demand, eco-friendly efforts, improve operational efficiency, and ensure environmental requirements are followed. By understanding these trends, they can make these decisions. Identifying eco-friendly hotel trends gives value by lessening the environmental impact, satisfying customer expectations, and boosting brand reputation - all of which contribute to long-term profitability and sustainability.
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