Tendências Atuais e Direções Futuras de Pesquisa sobre Etapas Ecologicamente Corretas da Indústria Hoteleira
DOI:
https://doi.org/10.59072/rper.vi71.695Palavras-chave:
Hotel Industry, Eco-Friendly Steps, Consumer Behaviour, Marketing StrategiesResumo
Os estudiosos postularam que as Etapas Ecologicamente Corretas da indústria hoteleira resultarão numa mudança na forma como a empresa hoteleira opera. Para construir um setor hoteleiro mais resiliente e sustentável, que equilibre factores sociais, económicos e ambientais em benefício das gerações presentes e futuras, estão a ser investigadas medidas ecológicas na indústria hoteleira. Posteriormente, apresentamos uma abordagem conceptual para a criação de Passos Ecológicos para experiências no setor hoteleiro, a identificação de necessidades de investigação e a proposta de itens de agenda que tenham o potencial para beneficiar significativamente os participantes do setor hoteleiro. Por fim, agrupamos os objetivos de investigação futura em três categorias principais: encenação de experiências nas Etapas Ecológicas da Indústria Hoteleira, analisando possíveis mudanças no comportamento dos consumidores, e estratégias de marketing e operações nas Etapas Ecológicas da Indústria Hoteleira. Para manter a sustentabilidade e a competitividade a longo prazo, a gestão hoteleira deve satisfazer melhor a procura dos clientes, os esforços ecológicos, melhorar a eficiência operacional e garantir que os requisitos ambientais são cumpridos. Ao compreender-se estas tendências, podem tomar-se as decisões mais ajustadas.
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