Criativity: A Contribution to the Reshape of the Tourist Image of Ponte de Lima

Abstract

Creativity and tourism have been playing an increasing role in the development of cities and are considered two of the best instruments to achieve that goal. This role has to do with the possibility of exploring and benefiting from their endogenous resources. This paper tries clarifying the potential role of creativity and tourism in Ponte de Lima development. With that aim, we begin it with a short discussion of the concept of crea- tivity, and the characterization and evaluation of Ponte de Lima tourism resources. In a second moment, we analyse the view kept by the local/regional actors regarding its tour- ism strategy. The secondary information used was collected from several sources. Besides that, we conducted interviews about the research issue to 13 local and regional agents. The idea behind this research was to give a contribu- tion to the implementation of a more sustainable and effi- cient tourism strategy in what concerns the Ponte de Lima case. For that, based on the results we got from the inter- views and the general analysis developed, a few recom- mendations are produced.